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Crisis PR

When your reputation is under pressure,
a fast and correct response is essential

We analyse our clients' needs and create PR campaigns that increase visibility, trust and recognition among the target audience. Through carefully planned communication, we connect companies and brands with the media, clients and the market.

A crisis often strikes without warning. Negative media coverage, a dissatisfied customer or employee, an unexpected incident, a business mistake, public pressure or a wave of negative comments on social media can damage a reputation built over years in a matter of hours.

In moments like these, questions arise quickly: Should we respond? What should we say? Who should speak on behalf of the organisation? How can we prevent the situation from escalating?

We help our clients take control of their communications when it matters most. We assess risks, develop communication strategies and key messages, prepare senior management for media appearances and manage communications with the media and other key stakeholders — from the initial response through to the resolution of the crisis. Available 24/7.

The goal is not simply to respond to a crisis. It is to protect trust, reputation and business continuity.

Discretion is an essential part of our work.
Crisis situations demand trust and absolute confidentiality. Given the sensitive nature of our work, our clients' identities, the circumstances surrounding each crisis and the details of our crisis communications activities remain strictly confidential.

Our Crisis PR Services

• Crisis assessment and reputational risk analysis
• Development of crisis communications strategies
• Development of key messages and communication scenarios
• Preparation of crisis communications plans and protocols
• Strategic counsel for senior management during crises
• Preparation of press releases, statements, responses and Q&A documents
• Media relations and communications management
• Media training and preparation of spokespersons and senior executives for public appearances
• Communication with employees and other key stakeholders
• Media and social media monitoring during crises
• Online reputation management and response to negative coverage and comments
• Post-crisis analysis and reputation recovery planning

PR campaigns

PR marketing
TV production digital marketing
Event organisation Public speaking training
Digital marketing AI content