As part of the project, we developed a one-year communication strategy defining the key communication directions, target groups, messages and activities aimed at continuous, high-quality presentation of the Centre's work.
A special segment of the project covered media promotion and public relations, through the creation and placement of relevant content and informing the public about the Centre's programmes, capacities, activities and importance. We further supported the campaign by creating and organising promotional activities designed to bring the Centre's programmes closer to the target audience and contribute to its greater public visibility.