First Media Group is headed by Olivera Jovićević, a long-standing journalist and public relations consultant. During a rich media career, she made her mark as one of the most recognisable television faces in Serbia and the region. For almost two decades she was the author of the cult show Upitnik on Radio Television of Serbia, and before that she worked as an editor at other influential media outlets – Blic, Glas javnosti, Studio B...

With her many years of experience and credibility in journalism, public relations and strategic communications, she has a significant influence on the development of the media scene and contemporary communication practices.