Over a long period, First Media Group provided PR support to the Municipality of Čajetina and local companies (Gold Gondola Zlatibor), and on a project basis to the Zlatibor Tourism Organisation. We created a PR strategy and a communication campaign aimed at repositioning Zlatibor as a modern European tourist centre and a destination that is alive 365 days a year.
Through the project "Zlatibor of the Future", communication focused on presenting the development of the destination, improving its image and promoting Zlatibor as a well-organised, modern and environmentally sustainable tourism system. Special focus was placed on promoting its natural potential, micro-locations outside the central zone, health and winter tourism, as well as new infrastructure and development projects.
At the same time, the campaign supported the strengthening of the Municipality of Čajetina's institutional communication, greater visibility of local development initiatives and the creation of a favourable environment for attracting tourists, investors and new partners.