For our client Motorways of Republika Srpska, we carried out PR activities focused on road infrastructure, raising awareness of road safety and improving the experience of motorway users. Through public and media relations and educational content, we contributed to greater visibility of the company's activities and business results.
The campaign we created under the slogan “Get a TAG, pass through faster” was dedicated to promoting electronic toll collection and the use of TAG devices. The campaign focused on the benefits electronic toll collection brings to drivers – faster passage through toll stations, shorter waiting times and simpler motorway travel.
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