The PR campaign for the Tourism Organisation of Vojvodina included media promotion of the
tourism offer, the organisation of promotional activities and content creation, with the aim of
increasing the visibility of the destination.
As part of the campaign, we also produced the docudrama “My Vojvodina”, filmed at 20 attractive locations in our northern province (video clip at the bottom of the page).
The grand opening of the Info Centre of the Tourism Organisation of Vojvodina in Novi Sad,
attended by the highest provincial officials and the media, accompanied by a PR campaign.
We carried out the following activities:
• Complete event organisation
• Creation and delivery of the PR campaign
• Copywriting
First Media Group created and delivered the PR campaign “Days of Vojvodina in Belgrade”, with the aim of promoting Vojvodina's tourism, gastronomic and cultural offer and increasing the public visibility of the events.
The agency was responsible for developing the communication concept, defining key messages and planning PR activities, as well as media relations and media promotion of the event.
Through targeted communication and the placement of content in relevant media, the campaign presented Vojvodina as an attractive tourist destination, bringing its authentic local products, gastronomy, culture, tradition and diverse tourism offer closer to the public.
We produced the promotional tourism film “My Vojvodina”, an attractive combination of fiction and documentary video material, for our client the Tourism Organisation of Vojvodina. From the idea and screenplay, through complex multi-week filming and post-production, our team produced a modern format that evokes emotion and presents in the most beautiful way the tourism potential and authentic experience that Vojvodina offers.
The PR campaign included: event announcements, media appearances and media coverage of the event in print and broadcast media as well as on portals.
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