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“WE ARE NOT ALONE IN THE TUNNEL”

PE “Roads of Serbia” has introduced a new educational campaign titled “We Are Not Alone in the Tunnel,” in which the creative team from First Media Group played an important role.

In addition to creating the campaign concept and visual solutions, First Media Group was responsible for the production and post-production of the promotional video, featuring actress Dubravka Mijatović.

Through the “We Are Not Alone in the Tunnel” campaign, PE “Roads of Serbia” aims to influence driver behavior in tunnels.

We are proud to have participated in the realization of such a campaign, which seeks to raise awareness about safe driving behavior.

The campaign was supported by the Ministry of Internal Affairs and the Ministry of Construction, Transport, and Infrastructure, further confirming its importance in improving traffic safety.

You can watch the entire video on our YouTube channel:

https://www.youtube.com/watch?v=MiC-yeTPidE