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“SAFELY THROUGH THE TUNNEL”

PE “Roads of Serbia” has introduced a new educational campaign titled “Safely Through the Tunnel,” with the creative team from First Media Group contributing to its realization.
In addition to developing the campaign concept and visual solutions, First Media Group handled the production and post-production of the promotional video.
Through the “Safely Through the Tunnel” campaign, PE “Roads of Serbia” aims to educate drivers on safe behavior in tunnels during regular traffic. This effort was greatly supported by the cast led by Ivana Tomić, along with Čarni Đerić.
We are proud to have been part of such a campaign, which aims to raise awareness about safe driving practices.
The campaign was supported by the Ministry of Construction, Transport, and Infrastructure, as well as the Ministry of Internal Affairs.
You can watch the full video on our YouTube channel:

https://www.youtube.com/watch?v=LUwPrbrq48E