Premiere of educational campaigns on road safety in winter

The Hotel M in Belgrade hosted the presentation of the Winter Maintenance Plan for State Roads in the Republic of Serbia for the 2025/2026 season, together with a press conference organised by PE “Putevi Srbije”.

During the event, the audience was shown the premiere of animated spots for two new educational campaigns – „Use winter equipment! Don’t let winter drive you!” and “The winter service works for you! Drive patiently!“.

The campaigns are part of the ongoing activities of PE “Putevi Srbije” aimed at raising awareness of road users’ safety in winter conditions.
The first campaign urges drivers to use winter equipment in the period from 1 November to 1 April , in accordance with the Road Traffic Safety Act, especially when roads are covered with snow, ice or black ice.
The second campaign aims to remind drivers to be careful and patient when winter service vehicles are on the roads clearing snow and spreading salt, in order to ensure the safest and most efficient passability of state roads.

The First Media Group creative team was responsible for the complete production of the animated spots – from the idea, screenplay and visual concept to the final animation and post-production.

In addition to representatives of PE “Putevi Srbije”, the presentation was attended by representatives of the Ministry of Construction, Transport and Infrastructure, the Road Inspectorate, the Ministry of Internal Affairs, the Road Traffic Safety Agency, the Republic Hydrometeorological Service, road maintenance companies and numerous media representatives.

We are proud to have been part of a campaign that helps raise awareness of safe and responsible behaviour on the roads.