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For the needs of Belgrade’s “Go Belgrade” PR promotion held in Thessaloniki from June 15^th to June 17^th 2017, Balkan media team organized a press conference and a cultural entertainment program within which Belgrade’s tourism potential was presented at the most attractive tourist sites of Thessaloniki, in the presence of the media, ambassadors, the General Consulate of the Republic of Serbia in Thessaloniki, and numerous representatives of the economy of Serbia and Greece.