For the Ministry of Sustainable Development and Tourism of Montenegro and the National Tourism Organisation of Montenegro, First Media Group was the executive producer of the TV commercial “Montenegro – Always Different”. The English-language commercial was created to promote Montenegro as an authentic and diverse tourist destination in foreign markets.
The quality of the project was also recognised on the international stage. The commercial “Montenegro – Always Different” won an award at the international competition The Golden City Gate 2017 in Berlin and the award for best cinematography at the 20th International Tourism Film Festival ITF'CRO 2017, competing against more than 300 tourism films from 80 countries.
The promotional spot “Montenegro – Always Different” won the award for best cinematography at the 20th International Tourism Film Festival.
The spot was awarded for its exceptional camerawork, which highlights the country's beauty.
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