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The campaign for the Belgrade Waterfront Good Food & Wine Festival lasted for 45 days, with the participation of over 30 media from the country and the region and more than a hundred media releases. Campaign was entrusted to the Balkan media team’s public relations, marketing and TV production agency. The festival was organized by the Center Spectar Association with the support of the Belgrade Waterfront Company and sponsored by the Secretariat for the Economy of the City of Belgrade.
The aim of the project is to promote the local economy, companies and products and promote Serbian tourism. Our traditional food, wines, catering, as well as culture and art were presented with the participation of more than one hundred subjects of the domestic economy, guests from the region, institutions, companies, relevant experts, media and other partners.
The festival is an attraction that promotes Belgrade as the most important tourist destination in Serbia, becoming increasingly visible on the tourist map of Europe and the world, as the most prestigious city break destination in this part of the old continent.
The three-day event included a variety of content, from fair to educational and entertaining. The theme of this year’s first Belgrade Waterfront Good Food & Wine Festival is, as the slogan “Get down to the river” suggests – Belgrade on the Rivers and all that visitors can experience and feel as they make their way down to the Sava Promenade and other quays of the capital.