The project included an analysis of the existing communication environment, defining key target groups and communication messages, and developing a strategic approach to presenting the City's activities, projects and initiatives.

As part of the PR campaign, activities were carried out focused on proactive and transparent communication, media relations and keeping the public continuously informed about topics of importance to the local community.

Special attention was paid to improving communication in sensitive and crisis situations, timely response and the establishment of clear communication procedures, with the aim of building a better dialogue between the City and its key stakeholders.