Delivery of a PR campaign for the Tourism Organisation of Budva with the aim of promoting its tourism offer, increasing the visibility of the destination and strengthening communication with the domestic and regional markets.
First Media Group has established a successful cooperation with the Tourism Organisation of the Municipality of Budva.
This is a PR campaign for the Budva May Evenings event, for which our agency is running an active media campaign that includes event announcements, media appearances and media coverage of the event – on portals, radio and TV stations.
The PR campaign covered Serbia and Bosnia and Herzegovina.
The delivery of the PR campaign for the Tourism Organisation of Budva, aimed at promoting its tourism offer, increasing the visibility of the destination and strengthening communication with the domestic and regional markets, included:
• Analysis of the market position and previous promotional campaigns
• Development of a PR strategy for a one-year period
• Media coverage of tourism events in Budva and Belgrade (Carnival May Evenings, Belgrade Manifest, etc.)
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