Vitinka

VITINKA:
FOR TRUE DRAGONS

The creative campaign for the new refreshing drink Exotic Dragon Fruit by Vitinka was a real challenge for our creative team. The campaign was for the leading water producer in Republika Srpska and its recognisable product, whose new flavour, dragon fruit, was to be launched on the market of Bosnia and Herzegovina.

Vitinka

Our work:

Creative strategy and campaign concept

Slogan and key communication messages

Campaign key visual

Indoor and outdoor visual solutions

Adaptations for different ad formats

Social media visuals

Digital content

Animation and motion design

Our approach

Under the slogan “For true dragons”, First Media Group developed the complete creative strategy of the campaign – from the core idea to a strong visual identity and communication, and its adaptation to different formats and channels, from outdoor and indoor advertising and digital channels to animated content.

Result

The result was an integrated creative campaign with a unique visual and communication identity across all consumer touchpoints – from the street and points of sale to social media. And, of course, increased sales of Vitinka's Exotic product on the market.