Vitaminka Days

"You can tell homemade by the taste"

To mark the 75th anniversary of Vitaminka from Banja Luka, we created and delivered an integrated campaign under the slogan Joy for All Generations. The creative concept, intensive digital communication and numerous PR activities celebrating this major jubilee were designed to remind people of and enhance the reputation of this famous Yugoslav brand and make it visible again in the regional market, while significantly strengthening its relationship with consumers.
For Vitaminka, we also delivered the campaign "You can tell homemade by the taste", on the occasion of the brand's entry into the Serbian market.

Vitaminka Days

Our work:

Creative strategy (slogan, visual identity)

Design

Event organisation

Media relations

Content creation

Indoor

Outdoor

For Vitaminka Banja Luka, we created the campaign “You can tell homemade by the taste” on the occasion of the launch of the brand and its range of pasteurised products in the Serbian market. The campaign focused on positioning Vitaminka among Serbian consumers as a producer with a long tradition, recognisable quality and an authentic homemade taste. We developed the creative strategy for the brand launch, the visual identity and the complete production (indoor, outdoor, digital).

VITAMINKA DAYS
IN BANJA LUKA

To mark the 75th anniversary of Vitaminka, we created and delivered an integrated marketing campaign that, through a creative concept, digital communications, promotional activities and point-of-sale support, contributed to greater brand visibility and stronger relationships with consumers. We also delivered the complete production and design of furniture (stands, shelves, etc.), visuals and promotional materials.

Ceremonial academy at the Banski Dvor
The complete organisation of the ceremony for 250 guests in the representative hall of the Banski Dvor included creating the programme marking the company's 75th anniversary, engaging performers, complex logistics and technical support, branding, and the design and production of gifts and all accompanying materials, as well as a cocktail reception after the programme.

Gala dinner at Stara Ada
Complete organisation of a dinner for 300 business partners and high-ranking guests at the Stara Ada restaurant.

Vitaminka Days in Gospodska Street
Socialising with consumers, with a large number of attractive activations for the whole family.